Social impact film made by Wieden + Kennedy about the model minority myth. Silver Lion, Film, Cultural Insight, 2023 Cannes Lions. Video: Documentary: Shortform and People’s Voice Winner, 2023 Webby Awards.
Agency: Wieden + Kennedy / Creative Director-Copywriter: Titania Tran / Creative Director-Art Director: Dan Koo / Agency Executive Producers: Mimi Muniz, Hayley Goggin / Production Co: Biscuit / Director/DP: Jackie Bao / Creative Director: Isaiah Seret / Editorial: JOINT / Editor: JB Jacobs / Associate Editor: Ling Chua / Post Producer: Jenny Greenfield / Head of Production: Catherine Liu / Executive Producer: Kathleen Russell