Tommy Hilfiger / Soul Tigers

Tommy Hilfiger asked @radical.media to put on a stunt for the opening of their 5th Avenue flagship store in New York City, so Brooklyn’s own Soul Tigers Marching Band were brought in for the event. The band marched from Times Square, up to Central Park and down 5th Avenue to the store, creating a pied piper effect wherever they went. The video documenting the event lived on Tommy’s website and the event solidified an ongoing partnership between Tommy Hilfiger and the band. Produced @radical.media / Video Producer: Kathleen Russell / Creative Director: James Spindler / Executive Producers: Maggie Meade, Jiffy Iuen / Event Producer: Erin Moye / Director of Photography: Luke McCoubrey / Editor: Cy Christiansen / Graphics: Ken Rabe, Paul Bastin

After the success of the Soul Tigers Marching Band event for Tommy Hilfiger’s 5th Avenue flagship store opening, the band was called in again to help announce Tommy’s new spring colors for their iconic polo shirt. Directed by the McCoubrey Brothers and with an original musical number by band leader Kenyatte Hughes, the video resolved on tommy.com to an interactive endframe where users could click on a band member to purchase a polo.

Produced @radical.media / Producer: Kathleen Russell / Directors/DPs: The McCoubrey Brothers / Creative Director: James Spindler / Executive Producers: Maggie Meade, Jiffy Iuen / Editor: Jonah Moran / Art Directors: Mike Wasilewski, Fritz Simon