After the success of the Soul Tigers Marching Band event for Tommy Hilfiger’s 5th Avenue flagship store opening, the band was called in again to help announce Tommy’s new spring colors for their iconic polo shirt.  Directed by the McCoubrey Brothers and with an original musical number by band leader Kenyatte Hughes, the video resolved on to an interactive endframe where users could click on a band member to purchase a polo.
Produced / Producer: Kathleen Russell / Directors/DPs: The McCoubrey Brothers / Creative Director: James Spindler / Executive Producers: Maggie Meade, Jiffy Iuen / Editor: Jonah Moran / Art Directors: Mike Wasilewski, Fritz Simon