Proctor & Gamble spot made in the early stages of Covid lockdown. Families around the world were asked to film themselves, showing the kids' point of view. Part of P&G's Lead With Love campaign.
Agency: Wieden + Kennedy / Creative Directors: Azsa West, Darcie Burrell / Production Co: W+K Studios / Director: M. Blash / Producer: Jules Brown / Post Production: JOINT / Editor: Tommy Harden / Post Producer: Kathleen Russell